News for 'Marketing Campaign'

'Brand' Welcome Awaits Olympic Stars

'Brand' Welcome Awaits Olympic Stars

Rediff.com12 Aug 2024

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'

Who Will Win Sri Lanka's Presidential Poll?

Who Will Win Sri Lanka's Presidential Poll?

Rediff.com20 Sep 2024

'The Indian government is better prepared this time and has reached out to all contenders and not putting all eggs in one basket.'

'BJP Doesn't Own The Country'

'BJP Doesn't Own The Country'

Rediff.com5 Sep 2024

'My mother feels it will be tough and emotional for her to enter an assembly which has essentially been reduced to a municipality now.' 'My opinion is that even if it is a municipality one cannot cede that space to the BJP.'

The Woman Who Lost Everything

The Woman Who Lost Everything

Rediff.com13 Nov 2024

When the landslide hit, Sruthi's house was washed away, along with its inhabitants. She lost her entire family and some relatives. All she had left for a close confidante was her fiance Jenson. Days after the landslide and the loss of her family, Jenson died in a road accident that also left Sruthi with serious injuries. News of the accident and Sruthi's backdrop as the lone surviving member of a family wiped out in the July landslide, was picked up by the media, and people rushed to help.

Olympic dreams inspire young skateboarders in Spain

Olympic dreams inspire young skateboarders in Spain

Rediff.com19 Jul 2024

The seaside city of Barcelona is often referred to as the Mecca of skateboarding in Europe, and the trend is particularly notable on the waveramps and bowls of the Marbella skatepark, where skate camps like Damien Chiche's sell out every summer.

CII to market Bollywood films abroad

CII to market Bollywood films abroad

Rediff.com21 Nov 2003

Why Election 2024 Is So Subdued...

Why Election 2024 Is So Subdued...

Rediff.com22 Apr 2024

'It's dull because this time the election is spread over such a long period.'

ED nabs man who 'managed' AAP funds for Goa polls; 17th arrest so far

ED nabs man who 'managed' AAP funds for Goa polls; 17th arrest so far

Rediff.com15 Apr 2024

He has been sent to the ED custody till April 18 by the court, they said.

How Maruti beat the slump in the auto market

How Maruti beat the slump in the auto market

Rediff.com21 Nov 2008

India's largest passenger car maker, which witnessed around 4 per cent growth in its sales to touch 410,120 units during April-October 2008 compared to the year-ago period, has seen considerable success in attracting new customers through a multi-pronged strategy, including aggressive marketing campaign aimed at rural markets, corporate customers and central government employees and certain cost-cutting measures.

Will it be BJP or INDIA? Delhi to vote on Saturday in 6th phase

Will it be BJP or INDIA? Delhi to vote on Saturday in 6th phase

Rediff.com24 May 2024

While the Aam Aadmi Party is contesting on four seats, the Congress has fielded candidates for the remaining three seats.

It's Raining Discounts On Cars!

It's Raining Discounts On Cars!

Rediff.com13 Sep 2024

'We are seeing one of the highest discounts in recent years across companies.' 'October is a crucial month with several festivals coming up.'

What Star Rating Does Your AC Have?

What Star Rating Does Your AC Have?

Rediff.com18 Jun 2024

Since 2008, the Bureau of Energy Efficiency is running a star rating programme, under which electric equipment are rated according to their efficiency. This in turn helps the consumers save electricity.

India-Canada Rift: US Is The Only Winner

India-Canada Rift: US Is The Only Winner

Rediff.com18 Oct 2024

'Are we to believe that coordinated moves by the Canadian and US authorities are no longer taking place?', asks Ambassador M K Bhadrakumar.

How RSS Plans To Win Vidarbha For BJP

How RSS Plans To Win Vidarbha For BJP

Rediff.com18 Nov 2024

'BJP and RSS may have differences over minor issues but their hearts long for one common aim -- that of A Hindu Rashtra.' 'And this time to prove this point the RSS has prepared to help BJP win this election with all its might.'

18 phone launches run into Boycott China campaign

18 phone launches run into Boycott China campaign

Rediff.com26 Jun 2020

The smartphone category as a whole was expected to spend around Rs 1,000 crore on marketing and promotional activities over the next six months, even as India unlocks gradually, said media industry experts. This spending is expected to come down, as firms temper their launches.

Don't sell Ulips as investment products: Irdai to insurance companies

Don't sell Ulips as investment products: Irdai to insurance companies

Rediff.com24 Jun 2024

The Insurance Regulatory and Development Authority of India (IRDAI) has asked life insurance companies not to advertise unit-linked plans as investment products in a recent circular.

Will Rahul Gandhi choose Wayanad over Rae Bareli?

Will Rahul Gandhi choose Wayanad over Rae Bareli?

Rediff.com5 Jun 2024

The Wayanad Lok Sabha seat, where Rahul Gandhi won for the second time in a row, comprises three assembly constituencies each in the tribal district of Wayanad and the Muslim-dominated Malappuram, as well as one in Kozhikode district where Christians hold a significant vote base.

Sushma's Daughter In Debut Battle

Sushma's Daughter In Debut Battle

Rediff.com25 May 2024

Bansuri Swaraj is banking on Narendra Modi's popularity, and the fact that the New Delhi electorate is known to vote on national rather than local issues for the Lok Sabha polls.

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'

Rediff's Wave Rider Retires!

Rediff's Wave Rider Retires!

Rediff.com1 Nov 2024

We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.

Indians Are Saying NO To SUGAR!

Indians Are Saying NO To SUGAR!

Rediff.com9 May 2024

With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.

Udhayanidhi Stalin And The Sound of Silence

Udhayanidhi Stalin And The Sound of Silence

Rediff.com11 Oct 2024

Tamil Nadu's Deputy Chief Minister Udhayanidhi Stalin has reacted to Andhra Pradesh counterpart Pawan Kalyan's out-of-turn taunts with a one-liner, 'Let's wait', and thereby hangs a tale, notes N Sathiya Moorthy.

'Will end year with a growth rate of over 30 per cent'

'Will end year with a growth rate of over 30 per cent'

Rediff.com13 Apr 2024

'In life insurance, it is about creating distribution capacity and solutions for customers. We are constantly working on that.'

'Cancelling Adani Project Not Good Sign'

'Cancelling Adani Project Not Good Sign'

Rediff.com30 Sep 2024

'If there is a push towards a Marxist oriented government it will be dangerous.' 'We have seen this in Nepal and Myanmar and it will be a concern for India if it is surrounded by countries with such political dispensations.'

Cricket gets a shot in the arm with USA hosting T20 WC

Cricket gets a shot in the arm with USA hosting T20 WC

Rediff.com31 May 2024

'The awareness that we're bringing in more elite cricket to the USA is something that's been a strategic priority for us.'

Cola, beverage, ice cream makers expect surge in sales as temp soars

Cola, beverage, ice cream makers expect surge in sales as temp soars

Rediff.com11 Apr 2024

With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period.

BJP's Ramji Ki Guarantee

BJP's Ramji Ki Guarantee

Rediff.com22 Jan 2024

Is 2024 a done deal for the BJP? It was a done deal five years ago itself, but it did not have a guarantee.
Now, with the temple consecration, it seems to have acquired a Ramji Ki Guarantee, notes Saisuresh Sivaswamy.

The Battle Of The Two Wills

The Battle Of The Two Wills

Rediff.com20 Sep 2024

When there are two wills produced before the court, which one will be executed?

Govt employees join 'restore old pension' campaign on Twitter

Govt employees join 'restore old pension' campaign on Twitter

Rediff.com26 Jun 2020

The 'restore old pension' campaign is being spearheaded by the National Movement for Old Pension Scheme (NMOPS), a federation with over 13 lakh government employees as its members.

Thiruvananthapuram's New Political Reality

Thiruvananthapuram's New Political Reality

Rediff.com12 Jun 2024

Even as the dust settles on one election, glory in Thiruvananthapuram has come with a new question on the horizon: Who will be UDF's candidate in the next Lok Sabha election given Shashi Tharoor has said 2024 would be his last? It isn't a vacancy that can be easily filled, points out Shyam G Menon.

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Companies bribed parties via electoral bonds for projects: Prashant Bhushan

Companies bribed parties via electoral bonds for projects: Prashant Bhushan

Rediff.com12 May 2024

He said a petition has been filed before the Supreme Court, seeking an independent probe by a special investigation team into the alleged nexus between political parties and companies for corruption through electoral bonds.

Traditional 'khatla', 'haat' still key to woo voters in MP's tribal Jhabua

Traditional 'khatla', 'haat' still key to woo voters in MP's tribal Jhabua

Rediff.com12 Nov 2023

The candidates believe that 'khatla' meetings and processions taken out in 'haat' (local markets) are quite effective and help in connecting better with voters living in remote and scattered settlements of Jhabua.

Rising Sun resurgence: Jefferies' crystal ball on Japan's future

Rising Sun resurgence: Jefferies' crystal ball on Japan's future

Rediff.com5 Mar 2024

Nikkei 225 index hit the 40,000 mark for the first time ever on Monday, continuing its bull-run that saw the index reclaim its 1989 peak of 34,000 levels in February. as global investors latched on to Japan's biggest companies on improving shareholder returns, the weaker yen and booming corporate profits. Analysts remain bullish on Japan, mostly aided by gains in technology shares. Adoption of artificial intelligence (AI), according to a note by Morgan Stanley, is likely to benefit Japanese companies, which is almost at par with the US-based companies.

How India Won Back Maldives's Trust

How India Won Back Maldives's Trust

Rediff.com12 Sep 2024

The avoidable stresses and strains in ties helped in one way. It showed for the entire region how a matured India handled diplomatic relations, especially with a smaller and suspicious neighbour, with practised dignity and patience, unruffled by provocations in word, deed and action, observes N Sathiya Moorthy.

Modi Looms Over India's Smallest Lok Sabha Seat

Modi Looms Over India's Smallest Lok Sabha Seat

Rediff.com24 May 2024

'It is necessary to have a person at the top who can make strict decisions without hesitation. Modiji has done that.'

'Private Sector Must Create Jobs'

'Private Sector Must Create Jobs'

Rediff.com25 Jun 2024

'The private sector believes that some enablers in labour-intensive sectors like apparel, toys, tourism, and media retail, can unlock a lot of jobs.'

Know What Sadfishing Is?

Know What Sadfishing Is?

Rediff.com18 Jul 2024

It is 'when someone uses their emotional problems to hook an audience on the Internet.'
It essentially amounts to 'performing sadness online for sympathy and/or attention,' explains Sandeep Goyal.

Excise policy: AAP's Goa poll kickbacks detected in I-T, CBI probes, says ED

Excise policy: AAP's Goa poll kickbacks detected in I-T, CBI probes, says ED

Rediff.com31 Mar 2024

Statements of five 'Angadiya' firm operators have also been recorded by the ED to establish the "money trail" of this alleged Rs 45 crore bribe amount.

Recharge Zones To Cool Clothing: Indian Companies' Summer Strategies

Recharge Zones To Cool Clothing: Indian Companies' Summer Strategies

Rediff.com23 May 2024

Several firms are stepping up to help their workforce cope with soaring temperatures