News for 'Marketing Campaign'

How Maruti beat the slump in the auto market

How Maruti beat the slump in the auto market

Rediff.com21 Nov 2008

India's largest passenger car maker, which witnessed around 4 per cent growth in its sales to touch 410,120 units during April-October 2008 compared to the year-ago period, has seen considerable success in attracting new customers through a multi-pronged strategy, including aggressive marketing campaign aimed at rural markets, corporate customers and central government employees and certain cost-cutting measures.

18 phone launches run into Boycott China campaign

18 phone launches run into Boycott China campaign

Rediff.com26 Jun 2020

The smartphone category as a whole was expected to spend around Rs 1,000 crore on marketing and promotional activities over the next six months, even as India unlocks gradually, said media industry experts. This spending is expected to come down, as firms temper their launches.

Excise policy: AAP's Goa poll kickbacks detected in I-T, CBI probes, says ED

Excise policy: AAP's Goa poll kickbacks detected in I-T, CBI probes, says ED

Rediff.com31 Mar 2024

Statements of five 'Angadiya' firm operators have also been recorded by the ED to establish the "money trail" of this alleged Rs 45 crore bribe amount.

Traditional 'khatla', 'haat' still key to woo voters in MP's tribal Jhabua

Traditional 'khatla', 'haat' still key to woo voters in MP's tribal Jhabua

Rediff.com12 Nov 2023

The candidates believe that 'khatla' meetings and processions taken out in 'haat' (local markets) are quite effective and help in connecting better with voters living in remote and scattered settlements of Jhabua.

Aligarh Muslims say this election crucial for community

Aligarh Muslims say this election crucial for community

Rediff.com21 Apr 2024

In the Muslim community, views on this Lok Sabha election seem to vary, with some seeing it as crucial for India's pluralism while others feel neglected by political parties.

Xavi to stay on as Barcelona manager

Xavi to stay on as Barcelona manager

Rediff.com25 Apr 2024

Xavi played for Barcelona for 17 years, making 767 appearances and winning 25 trophies, including four Champions League titles and eight LaLiga crowns.

Poll Schedule Works Against First Phase Contestants

Poll Schedule Works Against First Phase Contestants

Rediff.com9 Apr 2024

Constituencies that are going to the polls in the first phase, slated for April 19, have just 19 days for campaigning. Contrast that with those going to polls in the 7th phase, notes N Sathiya Moorthy.

A 10-Point Wishlist For Modi's Third Term

A 10-Point Wishlist For Modi's Third Term

Rediff.com14 Mar 2024

If Modi wants to leave a real legacy, breaking India's strategic triangulation would be the real gift, notes Shekhar Gupta.

Don't Expect Modi To Change!

Don't Expect Modi To Change!

Rediff.com12 Jun 2024

'Commentators have said that dealing with allies as equals will make Modi more sensitive.' 'Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi always has handy the threat of dissolving Parliament and calling for fresh polls.' 'Most of his own party, and certainly his allies and opponents having blown their budgets of efforts and resources in the just concluded elections, have no stomach for this.' 'They are all greatly looking forward to the loaves and fishes of office on offer.' 'That gives Modi an unbeatable advantage in any push-comes-to-shove situation,' explains Shreekant Sambrani.

The Challenges That Await Modi 3.0

The Challenges That Await Modi 3.0

Rediff.com22 Jul 2024

'The lack of a majority isn't the issue. He has enough in 240, especially as none of his allies can pull down his coalition.' 'That's why he's started as if this were just another, normal term. That pretence is vital for him.' 'The change for Modi 3.0 comes not from numbers, but from the new environment of contestation,' points out Shekhar Gupta.

Will UP Startle Modi?

Will UP Startle Modi?

Rediff.com31 May 2024

The best-case scenario is that the BJP will top out at around 50 seats in UP -- a drop of 12 from the 62 it had won in 2019. Taken in tandem with Maharashtra and Karnataka, this is what is likely to put paid to the BJP's ambitions of a third term for Modi, argues Prem Panicker.

Ram Teri Ganga Maili

Ram Teri Ganga Maili

Rediff.com12 Jun 2024

Six decades and more later, we are now captives of our identities. Every poll is based on elaborate calculations of electability of candidates on the basis of their castes and other narrow definers. That, along with voter promiscuity, is what defines our political culture, which remains stubbornly resistant to any change, asserts Shreekant Sambrani.

SC reserves order on contempt notice to Ramdev, Balkrishna

SC reserves order on contempt notice to Ramdev, Balkrishna

Rediff.com14 May 2024

The Supreme Court on Tuesday reserved its order on the contempt notice issued to yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.

Maoists kill Chhattisgarh BJP leader 3 days before polls

Maoists kill Chhattisgarh BJP leader 3 days before polls

Rediff.com5 Nov 2023

The incident comes amid accusations by the opposition BJP of "targeted killings" of its workers in the run up to the polls.

'Finally they understood': SC on Ramdev's apology

'Finally they understood': SC on Ramdev's apology

Rediff.com30 Apr 2024

The Supreme Court on Tuesday appreciated the 'marked improvement' in the unconditional public apology published in newspapers by yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.

It's All About Job Creation, Nirmalaji

It's All About Job Creation, Nirmalaji

Rediff.com1 Aug 2024

'Is the Agniveer scheme or their post-retirement re-employment in paramilitary forces or in the state governments the BJP's answer to the crying need on the job front?' 'Or, even Finance Minister Sitharaman's one-year internship scheme in the public and private sector, is it a permanent solution, either?', asks N Sathiya Moorthy.

Will India CHANGE In Modi 3.0?

Will India CHANGE In Modi 3.0?

Rediff.com27 Jun 2024

The climate for 'doing business' remains forbidding, taxtortion is still rife, corruption at state and district levels has increased, oil prices remain extortive with high taxation, and the continued red tape has kept the enterprise system as stifled as before, points out Debashis Basu.

Govt employees join 'restore old pension' campaign on Twitter

Govt employees join 'restore old pension' campaign on Twitter

Rediff.com26 Jun 2020

The 'restore old pension' campaign is being spearheaded by the National Movement for Old Pension Scheme (NMOPS), a federation with over 13 lakh government employees as its members.

Is Maharashtra A Lost Cause For Modi?

Is Maharashtra A Lost Cause For Modi?

Rediff.com10 Jul 2024

'There are legions of unemployed degree holders across rural and semi-urban belts in Maharashtra. Now, they aren't finding brides.' 'This issue has now snowballed into a social crisis. In 2014 and 2019, they had voted for the BJP.'

T20 World Cup: Pitch concerns over India-Pakistan match in New York

T20 World Cup: Pitch concerns over India-Pakistan match in New York

Rediff.com6 Jun 2024

The Nassau County ground's pitch in New York has become a concern in the ongoing T20 World Cup.

Celebrating Indonesia's Festival Of Democracy

Celebrating Indonesia's Festival Of Democracy

Rediff.com13 Feb 2024

The 'Pesta Demokrasi' is a cause for celebration not only for Indonesia but also for democracy and forces for peace all over the globe, notes Sandeep Chakravorty, India's Ambassador to Indonesia.

'Fear Has Gone From People's Minds'

'Fear Has Gone From People's Minds'

Rediff.com24 Jun 2024

'Just today a shopkeeper I went to was saying how bad business is. He must have been a BJP supporter.' 'He finally said, "It's a good thing there's an NDA government, not a BJP government, 'they' had become too big for their boots,".'

The Modi Premium

The Modi Premium

Rediff.com13 Dec 2023

Economic growth, which we are taking for granted, slows for a completely different set of local or global factors and the Modi premium vanishes, observes Debashis Basu.

The UFO At Rashtrapati Bhavan!

The UFO At Rashtrapati Bhavan!

Rediff.com13 Jun 2024

One would have expected Rashtrapati Bhavan and not the Delhi police to settle the Unidentified Feline Object issue. In its absence, the four legged-visitor spanned in imagined identity, anything from a domestic cat familiar with the palatial surroundings to a swashbuckling Puss in Boots visiting from the outside or indeed a Bagheera from Jungle Book, notes Shyam G Menon.

Q3 business update suggests Titan will continue to shine

Q3 business update suggests Titan will continue to shine

Rediff.com16 Jan 2024

Titan's October-December quarter (Q3) business update claims 22-23 per cent revenue growth in the standalone jewellery sales (excluding bullion sales), implying a 4-year compound annual growth rate (CAGR) of 21.3 per cent. Store additions also looked healthy, with 21 new Tanishq stores opened in Q3, taking the total count to 466 (+43 in 9 months of FY24) including two in the US and one in Singapore. Titan added 90 stores in Q3, pushing its total retail outlets to 2,949 (including CaratLane).

Did 'Modi Ki Guarantee' Work Its Magic?

Did 'Modi Ki Guarantee' Work Its Magic?

Rediff.com3 Dec 2023

Narendra D Modi and his party campaigned in these elections uncharacteristically without any big ideas. Of course, winning each election at all costs could be a big idea as well, observes Shekhar Gupta.

Why valuation of FMCG sector is likely to be attractive

Why valuation of FMCG sector is likely to be attractive

Rediff.com27 Mar 2024

The fast-moving consumer goods (FMCG) sector has underperformed the Nifty over the past year as its 20 per cent return is trumped by 29 per cent of the benchmark index. The FMCG index saw a 2.2 per cent drop in the last session, while the Nifty lost 1 per cent. FMCG is seen as a defensive segment. The demand for staples like personal care products, groceries and snacks tend to be stable. FMCG companies are consistent dividend-payers.

If Kejriwal's Government Is Dismissed...

If Kejriwal's Government Is Dismissed...

Rediff.com9 Apr 2024

'Kejriwal could have easily deputed someone to step in as chief minister, but being the authoritative and self-centered personality that he is, he chose not to do it.' 'If the AAP loses Delhi, where it has a huge majority, the only one to blame would be Kejriwal,' asserts Ramesh Menon.

Will Andhra Pradesh Follow Odisha Model?

Will Andhra Pradesh Follow Odisha Model?

Rediff.com16 May 2024

Will Andhra Pradesh follow the Odisha model, voting differently in Lok Sabha and assembly elections? Or will Odisha follow Andhra Pradesh, voting in new faces in both?

10 Job Skills That Will Rule 2024

10 Job Skills That Will Rule 2024

Rediff.com2 Jan 2024

Cultivate a thirst for knowledge, explore online courses, attend workshops and network with peers. Embrace opportunities to learn new skills and stay updated about industry trends to remain relevant and future-proof your career, advises Manu Saigal, director-general, staffing, Adecco India.

Time for BJP to market POSITIVITY

Time for BJP to market POSITIVITY

Rediff.com27 Dec 2021

Indian elections are won and lost on 'negative' imageries and campaigns - but not certainly on 'negativity' as a political trait and electoral creed, asserts N Sathiya Moorthy.

Will TDP, JD-U Toe BJP Line On Hindutva?

Will TDP, JD-U Toe BJP Line On Hindutva?

Rediff.com5 Jun 2024

The TDP and JD-U will have a lot to answer inside Parliament, day after day, session after session, notes N Sathiya Moorthy.

E-tailers don't 'like' Facebook axe on unpaid ad campaigns

E-tailers don't 'like' Facebook axe on unpaid ad campaigns

Rediff.com1 Dec 2014

Indian e-commerce companies in particular have been using their Facebook pages extensively to reach out to as many consumers as possible, apart from paid advertisements.

Will Modi's Patna Roadshow Bring The Votes?

Will Modi's Patna Roadshow Bring The Votes?

Rediff.com13 May 2024

Clad in a yellow kurta with a saffron gamcha around his neck, atop an open saffron coloured vehicle, he was greeted by loud chants of "Modi! Modi! Modi Zindabad! 400 Paar Is Baar" all along the roadshow's route.

Campaign ends for final phase of Bihar polls

Campaign ends for final phase of Bihar polls

Rediff.com5 Nov 2020

The final phase of polling on Saturday will cover 78 constituencies spread across 19 north Bihar districts.

Is Election Slipping Out Of Modi's Hands?

Is Election Slipping Out Of Modi's Hands?

Rediff.com1 May 2024

In nearly 100 seats, the BJP stands almost no chance of winning. In 200 seats, it is a direct fight between the BJP and the Congress where the BJP has an upper hand. In 243 seats, the BJP is pitted against regional parties and it is not going to be easy. That is why 400 seats may end up as a pipe dream, states Ramesh Menon, author of Modi Demystified: The Making of a Prime Minister.

Dog Ban Takes Toll On Business

Dog Ban Takes Toll On Business

Rediff.com3 Apr 2024

Breeders and importers of exotic dogs worried; animal rights activists say the industry needs to be tamed.

Chinese smartphones continue to dominate Indian market

Chinese smartphones continue to dominate Indian market

Rediff.com22 Oct 2020

In spite of being attacked from all corners, a faltering supply chain and negative sentiments soaring high among the local consumers, top Chinese smartphone brands gained market share during the most critical phase - the April-June quarter of this year.

Now, It's Shah Rukh Vs Sunny Deol

Now, It's Shah Rukh Vs Sunny Deol

Rediff.com17 Feb 2024

Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.

Ramdev, Balkrishna apologise to SC for Patanjali ads

Ramdev, Balkrishna apologise to SC for Patanjali ads

Rediff.com9 Apr 2024

In two separate affidavits filed in the apex court, Ramdev and Balkrishna tendered unqualified apology for the 'breach of the statement' recorded in the November 21 last year order of the apex court.